The purpose of a letter is TO REQUEST FOR AN INTERVIEW, but it is also a further opportunity to demonstrate your written communication skills to a prospective employer.
This is a SALES LETTER. The product you are selling is YOURSELF and your SKILLS. Like closing a sale, your letter should call for ACTION.
Source from 'Resumes for Results. A complete guide to preparing resumes and written applications, Di Inchley, The Business Library, 1992, ISBN 1 86350 100 2.
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